Gonzalo Lauda was born in Buenos Aires, Argentina, in 1967. He began his photography studies in 1985 alongside Pedro Luís Raota, Eduardo Gil, and Fabiana Barreda.

At the age of 17, his father, aware of his interest in the seventh art, gifted him his first camera: a Minolta K1000, with which he embarked on his own learning journey. He describes himself as self-taught.

From the beginning, his interest in the reliefs, fauna, and landscapes of his country drove him to delve deeper into artistic photography, an interest that remained constant throughout his career.

Between 1989 and 1990, he traveled to Europe, where he established several contacts that allowed him, upon returning to Argentina, to fully immerse himself in the world of fashion photography.

His first photography studio was set up in the garage at the back of his parents' house, where he carried out his first works with his friends.

In 1994, he opened a studio in the Lofts de Dorrego, in Palermo, and established himself as a fashion photographer, working for the most renowned editorials and undertaking important fashion campaigns.

In 2002, he set up the studio of his dreams in a warehouse he acquired in the Nuñez neighborhood, Buenos Aires. Gradually, he ventured into the world of advertising photography, a field where he fully established himself in 2009 by founding his own production company, STRUKA. During the years with STRUKA, he worked for major national and international brands such as Brahma, Telecom, Movistar, Honda, Volkswagen, Quilmes, Imperial, Stella Artois, Corona, Nike, Fila, among others.

Simultaneously, around 2005, Gonzalo rekindled his latent interest in the world of artistic photography and embarked on new photographic journeys throughout Argentina.

In 2013, he published "Water," his first book, which brought together photographs of horizons where the sea and the lakes of Argentine Patagonia took center stage.

In 2015, he visited the Falkland Islands, and as a result of that trip, he published his second book, "Malvinas." Some of these pieces were later exhibited at the Malvinas and South Atlantic Islands Museum, in the former ESMA.

This historical interest led him, since 2016, to work on the series "Independence," where he recreated scenes from Argentine independence history, directing the scenes until achieving the desired image.