AUTHOR | Gonzalo Lauda

About Gonzalo

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Gonzalo Lauda was born in Buenos Aires, Argentina, in 1967. He began studying photography in 1985, training with renowned photographers Pedro Luis Raota, Eduardo Gil, and Fabiana Barreda.

At the age of 17, his father, recognizing his growing passion for cinema, gave him his first camera—a Minolta K1000—which marked the beginning of his personal journey into photography. Gonzalo considers himself largely self-taught.

From the very beginning, his fascination with Argentina’s landscapes, wildlife, and natural textures led him to explore artistic photography—a passion that has remained a constant throughout his career.

Between 1989 and 1990, Gonzalo traveled to Europe, where he made several connections that, upon returning to Argentina, allowed him to dive headfirst into the world of fashion photography.

He set up his first photo studio in the garage behind his parents' house, where he began by photographing his friends.

In 1994, he opened a studio in the Dorrego Lofts in Palermo, Buenos Aires, and quickly established himself as a fashion photographer, working with major editorials and producing high-profile fashion campaigns.

In 2002, he built the studio of his dreams in a warehouse he purchased in the Nuñez neighborhood of Buenos Aires. Over time, he began to explore advertising photography, a field in which he fully established himself in 2009 when he founded his own production company, STRUKA. During the STRUKA years, he worked with major national and international brands such as Brahma, Telecom, Movistar, Honda, Volkswagen, Quilmes, Imperial, Stella Artois, Corona, Nike, Fila, among others.

Meanwhile, around 2005, Gonzalo rekindled his longstanding interest in artistic photography and began a series of photographic journeys across Argentina.

In 2013, he published Agua, his first book, featuring a collection of horizon photographs where the sea and lakes of Argentine Patagonia take center stage.

In 2015, he traveled to the Falkland Islands (Islas Malvinas), which led to the publication of his second book, Malvinas. Some of those works were later exhibited at the Malvinas and South Atlantic Islands Museum, located at the former ESMA site.

His growing interest in history led him, starting in 2016, to develop the series Independencia, where he recreates scenes from Argentina's struggle for independence, carefully directing each shot to achieve a cinematic, historically inspired image.